Product Description – Influence: The Psychology of Persuasion
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
- For marketers, this book is among the most important books written in the last ten years. (Journal of Marketing Research)
- Influence should be required reading for all business majors. (Journal of Retailing)
- This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)
- The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
About the Author
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.